Be found at the right moment
A complete Google Business Profile, current photos and pages that clearly state the food, neighbourhood and opening hours.
Measure: visits from local searches.
Service 04 / 07
Audit
Audit
& marketing
Not getting enough enquiries from your website? Get a clear view of what is holding it back, with fixes ranked by priority.
Audit report in 48 hoursPriorities ranked by impactSEO, mobile, conversion
A concrete example
Clear priorities, in writing.
Diagnosis, priorities, strategy and social media concepts.
Digital review · Example
Neighbourhood restaurantYour next step.
Demonstration report
The report
50/ 100
Overall score
Two obstacles to remove.
Two obstacles to remove.
A simpler journey.
Priorities in this example: make booking easier and contact reliable.
Website speed
38 out of 100, example score.38 / 100
Visibility on Google
54 out of 100, example score.54 / 100
Phone experience
46 out of 100, example score.46 / 100
Ease of contact
62 out of 100, example score.62 / 100
Checks reviewed
11checks
Select a category.
What was reviewed,
category by category.
Performance
- Image size
4.2 MB loaded on arrival. A reasonable target: less than 1 MB.
- Mobile loading time
4.1 seconds before the page is usable. Target: under 2.5 seconds.
- Text compression
HTML and CSS are compressed before delivery.
Search visibility
- No meta description
Google selects its own excerpt from the page.
- Generic page title
The homepage is simply called “Home” in search results.
- Website indexed
Google already knows and indexes the website.
Mobile
- Hidden booking button
Visitors must scroll to the bottom to find it on a phone.
- Readable text
No zoom needed to read the content.
Trust & contact
- Secure connection
The HTTPS certificate is valid and up to date.
- Phone number is not clickable
The displayed number does not start a call on mobile.
- Contact form
The submission test failed: the message is not sent.
Passed Needs improvement Critical
What matters,
in order.
- 1 · Low effort
Photos that slow down loading
Visitors have to wait before viewing the menu.
Action: compress photos and defer images lower on the page.
Estimated effect: twice as fast to open
- 2 · Low effort
A booking button that is easy to miss
On a phone, visitors have to scroll through the whole page to find it.
Action: place the button near the menu and opening hours.
Estimated effect: fewer visitors leave before booking
- 3 · Moderate effort
A vague description on Google
The type of food and neighbourhood are hard to identify.
Action: state the business and location in the website title and description.
Estimated effect: better visibility in local searches
- 4 · Moderate effort
A contact form that does not work
Enquiries sent through the website never arrive.
Action: reconnect the form and check delivery before launch.
Estimated effect: no enquiries silently lost
A marketing plan,
with concrete actions.
An example for a neighbourhood restaurant. Channels depend on its customers, resources and observed results.
Make people want to book
A mobile-friendly menu with contact details near the dishes and opening hours. Check that every enquiry arrives.
Measure: enquiries received through the website.Give people a reason to return
Offer an opt-in mailing list for menu updates. Respond to reviews and share news at a manageable pace.
Measure: returning customers and unsubscribes.The first actions, week by week
An illustrative schedule, adapted to the project scope.
Make the journey reliable
- Compress photos and check the website on a phone.
- Make the menu, hours and contact details one tap away.
- Test the form and define how to attribute enquiries while respecting visitors’ choices.
Deliverable: a completed checklist and a documented starting point.
Build local visibility
- Complete the Google profile and align opening hours.
- Prepare three posts: food, atmosphere and practical details.
- Link each post to the relevant page instead of a generic homepage.
Deliverable: an editorial calendar and ready-to-use links.
Learn and encourage return visits
- Compare enquiries from the channels you have used.
- Prepare a message for people who opted in.
- Keep useful content and adjust what does not start conversations.
Deliverable: a review of the first trials and next actions.
Week 1: foundations of the customer journey.
Ideas to see.
And build on.
Three square concepts for an Instagram presence. Unpublished examples, with no real client or campaign results.
Your restaurant · example
A taste
today.
Your restaurant · example
A table.
Time.
Together.
Your restaurant · exampleYour next evening out
Tonight,
let’s meet
at the table.
The thinking behind the visual
Showcase a dish
A close-up of the dish, a short headline and an invitation to view the menu. The photograph does the first part of the work.
Sample caption: A dish to discover, a moment to share. Find our menu and opening hours on our website.
Formats: square post and vertical story, to refine before publishing.
Overview displayed.
I want an audit for my businessDemo data: these scores and findings illustrate the report, without measuring a real client.
What your project includes
I start with what you have: speed, structure, search visibility, mobile journey and clarity. You receive a report ranked by impact and effort, detailed enough for any developer to use. If you want, I then handle the fixes and the work that brings relevant visitors.
01Review what exists
Performance
Loading times, page size and anything that puts visitors off before they start reading.
Technical SEO
Indexing, heading structure, metadata, structured data and sitemap.
Journey and conversion
Where visitors stop, and what is missing to help them enquire or buy.
Mobile experience
Readability, touch targets and loading. The experience many of your visitors will see.
Content
What your website says, what it leaves out and what your customers actually look for.
Prioritised report
A list ranked by impact and effort, ready to use with or without me.
02Attract and convert
Landing pages that convert
One page, one goal, one action. Message, evidence, reassurance and a clear next step.
Technical SEO
Semantic structure, metadata, speed, structured data and sitemap.
Content SEO
Useful articles built around your customers’ searches. Production supported by AI.
Content and visuals
Text, images and digital assets consistent with your identity.
Conversion optimisation
Find drop-off points, test and refine the pages that matter.
Measurement
Analytics and event tracking show what brings customers, beyond clicks alone.
Good to knowThe audit has a fixed fee agreed before work starts. It remains useful if another provider handles the changes: the report is written so any qualified provider can act on it.
Planning a
audit & marketing project ?
Describe it in a few lines. Within 24 hours, you’ll receive an honest assessment, a timeline and a fixed quote, with no obligation.
Other services
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Website designA website that reflects your business and brings in enquiries.Digital restaurant menusYour customers choose their dishes. Orders go straight to the kitchen.Digital & NFC cardsYour photo, contact details and links, shared with a tap.Web & mobile appsA tool to manage bookings, projects or customer follow-up.AI & automationRoutine tasks run automatically. You stay in control.Sales follow-upEnquiries tracked, prospects followed up and meetings prepared.